Babor AGE ID
Service:Art Direction, Production, Animation
Babor is a pioneer of professional skin care and a family business since 1955. They create innovative precision formulas, products and expert solutions made in Germany. The product line “Babor Ampoule Serum Concentrates” is a flagship for their core values of high performance and individuality. Studio von Monkiewitsch produced and directed a film for the presentation of the line based on the concept of autonomous sensory meridian response (ASMR) in collaboration with sound designer Carlo Peters. ASMR effects translate the immediate effectiveness and rich sensory experience of the Barbor serums into the film medium. Model Caroline Lossberg and the setting of a spa designed by architect Peter Zumthor form a sophisticated, yet natural and intimate image of modern beauty.