Truth to Materials
New Tendency is an internationally renowned design studio that creates contemporary objects of the everyday in a modernist mindset, handcrafted in Germany. As one of their signature pieces, the Meta side table combines conceptual design, clean aesthetics, functional form with high-tech craftsmanship in its purest form. It was the first product they reworked for their limited „Truth to Materials“ series. For the launch of the series Studio von Monkiewitsch art-directed and produced a film, centering on the manufacturing process of the table. Creating an atmosphere reminiscent of a science-fiction film prologue, we emphasized the table’s bold geometry, its timeless as well as futuristic character that is New Tendency’s forward-looking design philosophy.