AW 2019 Lookbook
Service:Art Direction, Photography, Editorial Design
Berlin brand Ucon Acrobatics creates goods designed to enable urban journeys and exploration: bags and backpacks made from innovative materials, often featuring an additional functional aspect. For their 2019 Autumn/Winter lookbook we chose a bold newspaper format contrasted by a glossy, heavier paper. Big silver letters stating the brand’s name become autonomous graphic structures that superimpose the subdued campaign’s pictures taken by Lukas von Monkiewitsch. Each letter treats each print sheet like a poster. With the final fold, the letters clash and converge so that they create new abstract glyphs that run over the folds and emphasize Ucon Acrobatics’ background such as urban visual communication codes and modern flexibility.