Service:Creative Direction, Editorial Design
Impresariat Simmenauer is an agency for classical musicians with a rich heritage but also a progressive strategy, representing artists like Brandt Brauer Frick. Studio von Monkiewitsch were commissioned to design a new logo and a corporate identity for the agency. Evolving into a family business with the recent entry of Sonia Simmenauer’s son, the new visual identity strives to be an update that reflects the forward-looking and thinking of the agency. We took the old clef logo as the origin for the new logo and reduced it to just the dots - like a familiar tune with a new beat. The minimal language of the logo allows for flexible use, as our designs of their seasonal leaflet, letterhead and business cards show.